Created the tagline “Obsessable” for the STARZ / STARZ ENCORE network rebrand. Worked with Troika from pitch to launch as we integrated STARZ and ENCORE networks into a singular brand identity, crafting the brand voice through promos, on-air language, B2B materials, and social media. Helped develop internal guidelines for all aspects of communication, including use of music, edits, copy, and visuals.