Working with Melcher Media, I wrote a series of animated short films that explained Lexus’s corporate philosophy and incredible dedication to their craft. For instance, did you know that every piece of wood in the cabinet of a Lexus is carved from a single tree? I can’t explain why this makes a car better but it seems impressive. If I could afford a Lexus, I’d definitely take comfort in knowing there was no tree-mingling going on in my car.