The Assignment:

Introduce business audiences to the Facebook chat plugin, a free customer communication tool for companies of any size.

The Strategy:

Create a campaign featuring testimonials from real life business owners who have transformed their customer service with the Facebook Chat Plugin.



The Project

The Facebook Chat Plugin gives organizations of all sizes the ability to communicate directly with their customers. By installing the plugin on your company’s website, you can chat with customers directly through Facebook Messenger in real time, tapping into the power of the world’s most powerful communication platform for free. The product is especially useful for small- to medium-sized businesses who might not have the budget to pay for a call center or 24-7 chat solution.

After a soft launch with a series of trusted partners, Facebook was ready to go big on the Chat Plugin. They came to Article Group to create an explainer video that would detail the plugin’s connectivity, customizability, and ease-of-use. We went above and beyond the request with a series of beautiful, emotionally engaging videos that conveyed the value prop on a deeply human level.