Some shows attract fans. Westworld attracts fanatics. And people who are fanatical about Westworld want to spend far more than just one hour a week in the world of the show. So at Digital Kitchen, that’s just what we gave them. I led the creative ideation on the in-world digital narrative, developing a series of interrelated websites, digital advertising, hidden content, real-world stunts, and more. The experience won an Emmy in Outstanding Creative Achievement in Interactive Media, was shortlisted for the Cannes Golden Lion, and got us back at the table for Season 3.