After years in the freelance wilderness, I took a Senior Creative role at Digital Kitchen. One of our major projects involves partnering with HBO on the extended narrative for Westworld. After winning the Emmy for best digital experience for Season 1, HBO wanted to pull out all the stops on Season 2. I led the creative ideation on the in-world digital narrative, developing a series of interrelated websites, digital advertising, hidden content, real-world stunts, and more. Prior to series launch, we were tapped to envision and oversee a takeover of AT&T stores in San Francisco, Boston, and Chicago — an in-world experience that involved even further creative thinking, writing, and development. The experience attracted huge fan interaction and critical acclaim, helping Westworld become the successor to Game of Thrones as HBO’s flagship show.