• Westworld

Westworld

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In 2017, I took a Senior Creative role at Digital Kitchen. One of our major projects involves partnering with HBO on the extended narrative for Westworld. After winning the Emmy for best digital experience for Season 1, HBO wanted to pull out all the stops on Season 2. I led the creative ideation on the in-world digital narrative, developing a series of interrelated websites, digital advertising, hidden content, real-world stunts, and more. Prior to series launch, we were tapped to envision and oversee a takeover of AT&T stores in San Francisco, Boston, and Chicago — an in-world experience that involved even further creative thinking, writing, and development. The experience attracted huge fan interaction and critical acclaim, helping Westworld become the successor to Game of Thrones as HBO’s flagship show.

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The Commerce Casino

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LA’s Commerce Casino is the largest card room in the world, but they were losing ground to the competition. They came to Digital Kitchen for a complete brand package — the first in their 35 year history. We developed a brand identity that embraced Commerce’s industrial downtown location, eschewing the stereotypical high-rolling, tuxedo-clad fantasies employed by other casinos. I led the messaging team, developing The Commerce’s tagline, messaging style guide, and brand book. Our successful efforts led to a multi-year partnership that included creation and leadership on all OOH, in-house collateral, digital media, websites, and radio.

Playstation Vue

Playstation came to Digital Kitchen looking for four tutorial videos for their Playstation Vue OTT service. I worked with DK’s art director to develop strategy, scripts, and a consistent look and feel for the video series. After our first presentation, the client was so impressed with our efforts that they hired us on the spot for an ongoing engagement. To date, we’ve created ten videos and anthem spots and will soon be developing their brand messaging style guide — a great example of how a small project can turn into a major partnership when you go the extra mile to understand the client’s needs.

University of Washington

An inspirational spot I wrote for the University of Washington, produced by DK Seattle.

Fantastic Beasts & Where to Find Them

I wrote this animated piece to promote a series of world-building JK Rowling short stories in the lead-up to the Warner Bros. film Fantastic Beasts and Where to Find Them. Directed by Andy Hall for Elastic.

STARZ Rebrand

Created the tagline “Obsessable” for the STARZ / STARZ ENCORE network rebrand. Worked with Troika from pitch to launch as we integrated STARZ and ENCORE networks into a singular brand identity, crafting the brand voice through promos, on-air language, B2B materials, and social media. Helped develop internal guidelines for all aspects of communication, including use of music, edits, copy, and visuals.

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SyFy Survival Guide

The SyFy Survival Guide is a series of comedic short films that meld reality shows like Man Vs. Wild with SyFy scenarios. I worked closely with longtime partners Roger from the conception stage to final scripting.

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League of Legends World Championships

In the lead-up to the 2015 League of Legends World Championship finals, I worked with Elastic on a six-episode series of animated videos that incorporated competition events into an ongoing sci-fi narrative.

GE Subsea Oculus Rift Experience

I worked with VR magicians Kite and Lightning on the script for an immersive experience that sent users under the sea to explore GE’s subsea drilling technology. The experience is currently touring the world as a part of GE’s ongoing educational efforts for employees. The experience was showcased in AdWeek as an example of GE’s groundbreaking use of technology in marketing campaigns.

Samsung Gear VR

The future is virtual. I scripted this anthem piece for Samsung Gear VR with my friends at Royale.

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Dad Jeans

Since 2014, my friend Brendan Hughes and I have been hosting a weekly comedy podcast called Dad Jeans about how to raise children without becoming completely irrelevant. The jury is still out on whether we are succeeding in this mission, but people seem to like listening to us talk about it.

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Independent Lens

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I wrote the intro scripts for the 2013-2015 seasons of the Peabody- and Emmy-Award winning PBS documentary series Independent Lens, hosted by Stanley Tucci.

The Vanishing Point

A short film I wrote. Directed by Eric Kissack and starring Basil Smith, Anthony Crehan, Brian Huskey, and Jennifer Irwin. I got to wear a gorilla suit.